The Game Face Story: Part 1
To understand the origin of Game Face, we must first explore how Rob Cornilles, our founder and CEO, began his sales journey and came upon a methodology to complement any message.
In the early ’90s, grunge music was reaching its peak, Barney the Purple Dinosaur ruled the world, and the Los Angeles Clippers were terrible. They were largely a forgotten franchise, as most casual—and diehard—sports fans assumed L.A. had only one NBA franchise, the Lakers. The “Clips” played in a run-down arena in a depressed part of town, had gone through a series of awful seasons, numerous failed coaching and personnel changes, and the lowest average attendance in the National Basketball Association. They would later be recognized by Sports Illustrated as “the worst franchise in sports history.” Not of the year, or even of the decade—in history.
The team had the distinction of playing in one of the largest sports markets already dominated by two prominent baseball teams, the Dodgers and Angels, two legacy NFL franchises, the Rams and Raiders, a hockey team starring “The Great One,” Wayne Gretzky, and another expansion hockey team owned by marketing powerhouse Disney Corporation. Meanwhile, not far from the Clippers’ decrepit old building, the in-town rival Lakers were more glamorous, boasted consistent sellouts, and produced an on-court product that was almost impossible to compete with. The Clippers couldn’t give their tickets away.