Stellar Ticket Sales Through Game Face
The Start of a Legend
Game Face Founder Rob Cornilles got his start in sports sales in the early 1990s by selling season tickets for the Los Angeles Clippers, a brand once labeled the worst franchise in sports history by Sports Illustrated. The Clippers of that era fielded an injury-prone, last-place team in a cavernous old arena. While the crosstown LA Lakers were holding victory parades every June, the Clippers were trying to put a happy face on another draft party in South Central. No level of enthusiasm could overcome the dismal product Rob and his colleagues were asked to sell.
But overcome Rob did. It took a new way of thinking about sports ticket sales for him to sell the Clippers product and find success. He was so successful, in fact, that other sports teams eventually requested his services to improve their own season ticket sales teams. Game Face was born from the sales principles and practices developed from selling season tickets, group tickets, and suites to America’s worst team.
Remember, You Are Selling More Than Just Tickets
The product sold in sports isn’t a narrow stack of paper or digital images we call tickets. It is a way to better bond with your children at a ballgame, a way to reward great performance by an employee, a gift for friends to reconnect and socialize. Among other things, sports is selling genuine human interaction. You are selling the opportunity to achieve a higher goal, teach some life lessons, create a partnership, stand out from the competition, or, perhaps in all cases, share some quality time. There are so many benefits to possessing season tickets, memberships, or group tickets for a business. More than witnessing a live sporting event, lives are improved and purposes attained when a ticket is obtained.