Game Face Improves Gifts and Donations From Alumni
Universities and colleges are no different from other nonprofit organizations. They rely on donations and gifts to obtain funding for new programs, buildings, faculty, or simply to remain operational.
A traditional source of funds is from alumni gifts. Alumni have a sentimental attachment to their alma maters, but the decision to donate goes way beyond the association. Former students remember how difficult it was to be a student and, when approached properly, are convinced that even a small donation will help.
A motivated donor is great, but relying on such an approach is risky. Most institutions hope untrained and sometimes volunteer sales staff can contact influential alumni and persuade them to make a donation.
Game Face works with development staff to increase their effectiveness and assists alumni associations to develop sustainable training programs that reflect the mission and quality of the very institution they represent. Participants will learn basic sales concepts such as how to identify key influencers, how to conduct a professional sales call that doesn’t come off as intrusive or self-serving, and, most importantly, how to present a donation as being mutually beneficial.