You didn’t enter your field—be it accounting, law, engineering, IT services, banking, business, or consulting—to sell. Indeed, lead generation, marketing, and sales may be viewed as irritating diversions that keep you from doing what you do best. But, as you’ve undoubtedly discovered, to grow your business you have to advocate for it. Your firm’s name and services must always be front and center as would-be clients consider local options. And since nothing really happens in business until someone sells something, you have concluded that sales—which includes client acquisition and retention—is imperative, though sometimes daunting.
And so it rests on your shoulders. Not that you have to do it all yourself, but as a leader you must lead. This is where Game Face comes in. We have a reputation for taking non-traditional sales offices such as your practice and providing practical, user- and client-friendly communication skills that lead to new business. But my people don’t like to sell, you might say. No worries. Few people do—until they learn the true nature of selling done right. Or, in other words, the Game Face way.